Polylast Systems
Website DesignCLient
- Polylast Systems
Services
- Web design
- UI / UX
- Website Build
- Social Media Management
- Marketing
Deliverables
- 10+ Pages
- WordPress CMS
- Email Designs
- User Flow
- Wireframes
- Brochures
- Magazine Ads
- Social Media Posts
Other
- SEO
- Analytics
Website
Project Info
Challenge
Before redesigning polylastsystems.com, the biggest challenge was the lack of search engine optimization (SEO) on the website. As a rubber flooring company, it was essential to improve the website’s visibility and search-ability in order to attract more potential customers and increase online presence. The website needed a complete overhaul to incorporate relevant keywords, optimize meta tags and descriptions, and improve overall content quality to rank higher in search engine results pages. Additionally, the website needed to be more user-friendly, with a clear navigation structure and engaging design to enhance the overall user experience.
Solution
As the Director of Sales Marketing at Polylast Systems, I played a key role in facilitating the redesign of our website to improve sales conversions and SEO. By conducting in-depth market research and analysis, I identified key areas that needed improvement and worked closely with our web development team to optimize the website for search engines and user experience. Through a targeted content strategy and the implementation of SEO best practices, we were able to increase our website’s visibility and drive more qualified leads to our sales team. The redesign ultimately led to a significant increase in sales conversions and revenue for Polylast Systems.
Print Marketing and Graphics
Lead the Design Refresh of Brochures, Magazines Ads and Trade Show Banners
As Director of Sales Marketing at Polylast Systems, I played a crucial role in leading the design refresh of our print marketing materials. By collaborating with our graphic designers, I was able to update our brochures, magazine ads, and trade show banners to better showcase the benefits of our rubber flooring products. The new designs were not only visually appealing, but also effectively communicated key selling points to potential customers. This refresh helped to enhance our brand image and attract new leads, ultimately contributing to increased sales and market presence for Polylast Systems.
Social media
2000x Social Media Following across all channels
In my role as Director of Sales Marketing for Polylast Systems, I implemented a comprehensive social media strategy that focused on increasing engagement and growing our audience across all channels. By creating compelling and visually appealing content that highlighted the benefits of our rubber flooring products, we were able to successfully elevate our online presence and attract a larger following. Through targeted advertising campaigns, collaborations with influencers, and consistent engagement with our audience, we were able to increase our social media following by 2000x, driving more traffic to our website and ultimately generating more leads and sales for our company.
Website Redesign
Polylast Systems Website Redesign and Development
As the Director of Sales Marketing at Polylast Systems, I spearheaded the redesign and development of our company’s WordPress website to better showcase our innovative products and solutions. By working closely with our web developers and designers, I provided valuable input on the website layout, content organization, and user experience to ensure that visitors could easily navigate through our offerings and find the information they needed. Through strategic planning and collaboration with the team, we were able to create a modern and visually appealing website that accurately represented our brand and effectively communicated our value proposition to potential customers. The redesigned website has since helped drive increased traffic, generate leads, and ultimately contribute to the overall growth and success of Polylast Systems.
