Polylast's Marketing and Website Redesign
I freelanced as Marketing Director for Polylast Systems Flooring and Surfacing company. I managed and redesigned their WordPress website. They wanted a refresh and an update for their website to be more modern. I also wanted to make clearer CTAs and make it easier for visitors to contact Polylast. I wanted a more consistent branding across all marketing materials and this started with the website with font and colors.
With my graphic design degree I was given the control of all the graphic design for the company during that time. Designing all their print materials like brochures, business cards and magazine ads.
Polylast wasn’t very active on social media either so I was given the control to manage all their accounts. I was able to double their Facebook following in only a year to over 4k followers. They also didn’t have an Instagram when I first started and now their account has over 3k.